Spotlight on Dewar's Aberfeldy Distillery's, Alex

June 28, 2021 by cs-ilck
  • About my role… My role as Customer Care, Tourism and Events Officer at Dewar’s Aberfeldy Distillery involves working with the public to pass on my passion for the whisky brands within the Dewar’s portfolio. Day to day, this involves being part of the team who run the visitor centre at Aberfeldy distillery as well as leading tours through the distillery production area. The other aspect of my role is events coordination, this is a new post that involves using the unique spaces we have within the distillery and warehouse to offer tailor-made events for corporate clients or members of the public who are looking to make their event unforgettable, as well as planning our own in-house events for the public to enjoy.


  • What I enjoy about my job… For me, my whisky journey started at the age of 18 on my first tour of Aberfeldy Distillery. I’d driven past the distillery every morning on the way to school, so I decided to come for a tour when I turned 18. The story of the Dewar family and getting to see where the spirit was made fascinated me. Finishing the whole experience off by having a dram of Aberfeldy 12 at the bar confirmed that whisky was the drink for me. Now, getting to come back here and use the knowledge that I’ve learned in the intervening years to hopefully start someone else on a whisky journey, much like I did at 18, is a huge privilege.


  • What makes Aberfeldy special… As a visitor experience, Aberfeldy is special because it allows visitors to learn about a wide range of whisky throughout the industry and gives the visitor a good insight into the history of the industry as well. Before I worked here, I used to recommend it to anyone who was looking to see a distillery in Scotland. Through our Heritage Centre one can learn the story of the Dewar family and the wider industry from the 19th century to the present, embarking on the tour of the distillery then allows you to see the production process that goes into a single malt Scotch Whisky and, being the home of The Dewar’s brand, one can also learn about the blending process, something that other distilleries don’t tend to explore too deeply.


  • What exciting things are coming up for myself and Aberfeldy…? We’re in the process of planning some pretty exciting in-house events for the tail-end of 2019 and the beginning of 2020. The one I’m most looking forward to is a Burns Supper that is in the works for January 2020. Burns visited Aberfeldy during his tour of the Highlands and wrote his famous poem “The Birks O’ Aberfeldy” about an area of the town so we’re looking forward to honouring the Bard in the distillery, perhaps with a few modern twists thrown in as well.


  • Did you know…? Tommy Dewar, one of our founders, was well known for his spirit of embracing innovation. Tommy was only the third man in the UK to register as the public owner of a car, he was also responsible for the first piece of video advertising in 1898 and for building a 68ft mechanical sign for advertising purposes in London, thought to be the largest mechanical sign in Europe at the time.
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