Scotland’s National Tourism Industry Conference

September 01, 2021 by Catriona Anderson

Book your place at Scotland’s National Tourism Industry Conference today! 24th and 25th November 2021

We are delighted to share news of the date for the return of Scotland’s National Tourism Industry Conference!

This will be the first opportunity in over 18 months for Scotland’s tourism community to come together to reconnect, learn, share knowledge, inspire each other and celebrate our almighty achievements in all that we have done as an industry to navigate our way through the toughest period imaginable.

Delivered and hosted by the Scottish Tourism Alliance (STA), the Association of Scottish Visitor Attractions (ASVA), HIT Scotland (Hospitality Industry Trust) and Scotland Food & Drink, this two day event has been shaped around the pillars and priority areas of Scotland’s Future Tourism Strategy, ‘Outlook 2030’ – our passionate people, our thriving places, our diverse businesses and our memorable experiences.

The event will bring together an exciting range of industry relevant speakers to deliver the most important insights, advice and inspiration our industry needs as we move through the pandemic towards recovery and to what has become a very different landscape.

The event is a ‘do not miss’ for all working at every level, in every part of tourism, from bars, restaurants, hotels to visitor attractions, food and drink businesses, inbound tour operators, the adventure sector, self-catering businesses, transport, suppliers and more; tourism is everyone’s business and almost every sector has been touched by the impact of the pandemic on Scotland’s tourism industry.

This is our opportunity to recover together and hear from the people who can guide us along the best possible path, propelled by renewed energy and inspiration to do so with the ambition that we all hold for the future of Scotland’s tourism industry.

Food tourism, a key driver for Scotland’s tourism industry recovery is the flavour for our conference social event this year. Join us in the EICC’s Cromdale Hall immediately after the first day’s conference programme, as guests of Scotland Food & Drink. We’ll join around 250 food and drink producers and colleagues from our vital supply chain for informal networking, drinks, canapés and some light entertainment; a much awaited event and a great opportunity to catch up, connect, re-connect, unwind and have some fun after a day of insights.

Conference running order and programme details coming soon…

Timings Overview:

Day 1 – 24th November

09:30 – 10:30 Registration and refreshments

10:30 – 17:30 Industry conference

17:30 – 21:30 Conference social event


Day 2 – 25th November

09:30 – 17:30 Industry conference

Please note we also have online virtual tickets available.


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