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Perthshire's Inspirational Consumer Marketing Campaign
April 26, 2025 by Graham
Consumer Marketing Campaign
The start of 2025 has seen an inspirational and popular Perthshire consumer marketing campaign for the region. Perth & Kinross Council and Perth City and Towns have worked on a multi-channel campaign, promoting Perth City and further afield via digital, press and influencer.
The ‘Fair City’ in the heart of Perthshire
The themes were culture and creativity, with the aim to highlight Perth as a great city break destination and a terrific location to visit the surrounding area. The campaign superbly represents all that Meetings Perthshire promotes for business tourism. Perth is a wonderful alternative to Edinburgh and Glasgow, with a great choice of hotels and meeting venues with easy access for all delegates. The relaxed nature of the smaller city allows for quality time outside of work, as well as a little more budget-wise. The proximity of all the activities helps delegates benefit from more time enjoying Perthshire’s leisure activities.
Culture and Creativity
The campaign also shines the spotlight on The Black Watch Castle and Museum and Perth Museum, as well as local produce and food and beverage suppliers. Perth Theatre and Concert Hall are featured, as well as Perth Art Gallery. For the full consumer marketing campaign, please click on the link below, and feel free to use it with your Perthshire proposals.
Consumer Marketing Campaign >>
MICE Market Momentum
We appreciate that Perthshire is gaining momentum from the MICE market. To help promote to your clients, and spread the word, please feel free to use any of the collateral attached. The more eyes that see Perthshire’s delights, the more visitors we can welcome!
All That Is Good About Scotland
Our microcosm of Scotland ticks so may boxes for meeting and event planners. Value for money, variety, ease of access, fun, outdoors, sustainability, history, culture and more. To talk more about Perthshire and find out about the region, email ku.oc.erihshtrepsgniteem@gnitekram with any question.
