4 Day Perth 'Happiness' Tour, in the happiest place in Scotland!

In 2020, The Scottish Sun broke the news that Perth had been crowned ‘the happiest place in Scotland’. As with any such poll, this result could not be validated scientifically, but the finding was part of an interesting research exercise by property website ‘Rightmove’, which indexed every town in the UK using happiness measures including friendliness and community spirit, whether people feel they can be themselves, nature and green spaces, opportunities locally to develop skills and amenities including schools, restaurants, shops and sports facilities.

In 2021, whilst the title passed to (near neighbour) Stirling, Perth is still riding high at number 2 in Scotland, continuing a run which beats any other location North of the border. When you bring your event to Perthshire, you’ll want to tap into the magic that makes this such an ideal place to live and work – our Perthshire itinerary for happiness may be just the way to do it!

willowgate boats

4 Day ‘happiness’ tour around Perth, the happiest place in Scotland:

Before the event….

The location of the forthcoming trip is revealed to the attendees when they receive a delicious Perthshire hamper from Errichel, to be opened together via videocall! The delicious contents whet the groups appetite for a joyous trip to Scotland.

4 Day ‘happiness’ tour around Perth, the happiest place in Scotland: Day 1

Arrival into Edinburgh

Luxury coach to Perthshire – arrive at Dunkeld to stretch the groups legs on the stunning ‘Hermitage’ waterfall walk, enjoying the unmatchable open spaces of Perthshire!

Followed by afternoon tea and an orientation meeting at nearby Birnam Arts Centre, a bright, airy and unusual venue in the heart of pictureque Dunkeld & Birnam.

Head to delightful Murrayshall Country Estate near Perth, for a friendly Perth welcome!

Informal supper at Murrayshall Country Estate, at their award-winning restaurant Eòlas.


4 Day ‘happiness’ tour around Perth, the happiest place in Scotland: Day 2

Full Scottish Breakfast at Murrayshall Hotel.

Head to Perth Racecourse for a day at the races! One of Perth’s most exciting amenities, at the racecourse you can enjoy a delicious lunch in the corporate hospitality box at the same time as having a little flutter on the horses!*

*Your event must coincide with a scheduled race meeting

Head into Perth for a performance at Perth Concert Hall, an amazing concert venue in the heart of the city, followed by a VIP supper at the venue and a chance to chat to some of the performers.

Return to Murrayshall Country Estate for a traditional Scottish nightcap of a wee dram


4 Day ‘happiness’ tour around Perth, the happiest place in Scotland: Day 3

Full Scottish breakfast at Murrayshall Country Estate.

Head to Willowgate Activity centre near Perth, for a smile-inducing morning of kayaking and paddle-boarding on the River Tay, through scenic Perth.

Enjoy a delicious lunch at the activity centre that will fuel you for the afternoons exertions!

A session of archery practise with the fabulous team at Willowgate.

Head back to Murrayshall Country Estate for a change of clothes, before transferring to nearby Blair Castle, a stunning historic venue, for a formal Scottish banquet, complete with Scottish piper.

4 Day ‘happiness’ tour around Perth, the happiest place in Scotland: Day 4

Full breakfast and check out from Murrayshall Country Estate.

Head back to Edinburgh, stopping off at Dewar’s Aberfeldy Distillery, to excercise the group’s creativity, as each attendee creates their own blended Scotch whisky to try and rival the mighty Dewar’s blend!

For many, happiness and chocolate are one and the same, so a stop off at The Highland Chocolatier in Grandtully for a guided tasting of the Iain Burnett’s sumptuous velvet truffles is the perfect goodbye to Perthshire!

Love the sound of our proposed incentive? The venues featured are listed below so you can enquire with them direct. Looking for the very best event suppliers to make your visit a breeze? Check out our hand-picked list here

Birnam Arts Centre

Birnam Arts Centre is bright and airy, dominated by natural light and imaginative use of internal spaces.

Murrayshall Country Estate

Murrayshall Country Estate is ideally located in central Scotland just 3 miles from the city of Perth.

Murrayshall award winning dining
Murrayshall courtyard
Golf course at Murrayshall Hotel - part of our 3-day Scotland gold incentive sample itinerary
Murrayshall luxury accommodation
Happy clients

“The hotels were both lovely and will be perfect for groups.  Thank you to you, Emma & Theresa for organising such a fun trip and we can’t wait to recommend Scotland as a destination for...

Emily, Miss London Concierge, Fam Trip Murrayshall Country Estate

“The whole fam trip was thoroughly enjoyable and worked brilliantly. We will definitely recommend all the venues and suppliers to our clients.”

Jocelyn, REGENT TRAVEL & INCENTIVES, Fam Trip Murrayshall Country Estate

“A massive thank you to you for organising such a good schedule of meetings and visits! Definitely some of the lovely suppliers we met will receive some firm enquiries from us looking ahead into 2024”

Sara, ASA Tours, Fam Trip Murrayshall Country Estate

Perth Concert Hall

Perth Concert Hall is a contemporary building with the flexibility to host a wide range of events and activities.

Perth Racecourse

Sharing its parkland with Scone Palace, Perth Racecourse offers a unique atmosphere, astonishing surroundings and outstanding hospitality.

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