STA Annual Conference

August 29, 2023 by Catriona Anderson

The Scottish Tourism Alliance (STA) AGM & Autumn Conference will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to catch up with colleagues and create new connections. 

Our carefully curated programme has been designed to support and empower the tourism and hospitality industry, and all those connected to it, to thrive in the present but also well into the future, as we collectively work to deliver on Scotland’s vision to be a leader in 21st century tourism. 

Whether you’re a business owner or manager, supplier or aspiring leader, this is an unmissable event, with attendees given access to the latest insights, trends and forecasts for travel and hospitality, the economy, and policy as well as an update on Scotland Outlook 2030, Scotland’s National Tourism Strategy. They will also benefit from invaluable advice and actionable learnings both for tackling challenges and capitalising opportunities that they may be facing in the industry now and in the future.

**Speakers already confirmed** include leading communications practitioner, Cathy MacDonald, Digital Marketing and Technology evangelist Stephen Whitelaw, and Minister for Small Business, Innovation, Tourism and Trade, Richard Lochhead MSP.

This year’s event will also feature an exhibitor hall, with the chance to meet with suppliers and supporters of the industry. For more information on becoming an exhibitor, please email ku.oc.ecnaillats@stneve

Members of the Scottish Tourism Alliance are invited to join our annual AGM, which takes place at the EICC prior to the conference. For members who only wish to attend the AGM, please register for an AGM ticket. Please note: the AGM is for STA members only and the AGM ticket does not grant access to the main conference. 


More information coming soon. Please note, timings are subject to change. 

  • 09:15 –10:30hrs: Registration and exhibitor hall opens
  • 10:00 – 10:30hrs: Scottish Tourism Alliance AGM (STA members only). Non-Members are welcome to network and visit the exhibitor hall during this time.
  • 10:40 – 12:45hrs: Session 1
  • 12:45 – 14:15hrs: Lunch, networking and exhibitor hall 
  • 14:15 – 16:30hrs: Session 2 
  • 16:30 – 17:00hrs: Networking and exhibitor hall 


A select number of sponsorship opportunities are available. For more information, please contact ku.oc.ecnaillats@stneve


For more information on becoming an exhibitor, please email ku.oc.ecnaillats@stneve.

Tuesday 31st October 2023

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