New faces at Meetings Perthshire
June 06, 2024 by Graham
Behind the scenes at Meetings Perthshire, we have a new team looking after our marketing and administration. Nicky and Graham Hesketh from Grey Nickel Ltd. have recently joined and will slot in nicely with their expertise and knowledge.
An original member of an award-winning ski website, Nicky has primarily worked in Marketing Manager roles. Digital marketing has become an area of expertise, together with overall marketing strategy and planning. Project management, website development, including site redesigns and copywriting, Google analytics, SEM and SEO, adword and email marketing campaigns are her specialities.
Graham primarily worked for tour operators and hotels in a sales and product environment before obtaining his CIM in Hospitality and Tourism Marketing. The qualification allowed him to take on diverse sales and marketing roles. Relationship management, presentation skills, content creation, B2B and B2C communication, and global industry knowledge are his strengths.
In Scotland, their work experience has included positions for Gleneagles, STEP Stirling, SKS Scotland, and Scotland’s Golf Coast. Roles have been varied, from European MICE sales at Gleneagles, to Isle of Gigha business plans and marketing strategy for Wild Skies on Unst.
Graham stated, “Having lived in the area for over 15 years, we are passionate about the region. Tourism is our focus, and with such a central location, Perthshire is the ideal location for the MICE market. The array of venues, and activites in such a beautiful location, makes Perthshire a very attractive proposition for MICE organisers.”
