Meetings Perthshire appoints a new Chair

March 20, 2022 by Catriona Anderson

Meetings Perthshire has recently announced Calum Crichton of Murrayshall Country Estate as their new Chair as the group plans a busy calendar of events and online campaigns during the year ahead to promote the region as a leading business tourism location. The membership-based marketing group was formally launched in  2015 and includes a variety of Perthshire’s leading venues and businesses that operate within the business tourism MICE market.

Calum Crichton (Sales and Marketing Director, Murrayshall) said: “I am delighted to have taken on the new voluntary group role at a time when the sector requires focus on re-attracting both UK and international business tourists which is an extremely important one from an economic perspective across Perthshire.

“Murrayshall has been a member of Meetings Perthshire for a number of years now and gained value from the team’s marketing activities. The business tourism sector, like all tourism sectors across Scotland, has obviously experienced severe challenges over the past two years. As event organisers both here and abroad are planning the re-introduction of group events, it is essential that we effectively position Perthshire to take advantage of the opportunities available. We have already had representation of the group’s members at virtual marketing exhibitions at the start of 2022 and we have a busy calendar of events both virtual and face-to-face during the remainder of the year”.

Catriona Anderson (group Marketing Manager) said: “It is essential for us to attend us many virtual and physical exhibitions as possible over the coming year where we will position Perthshire as an attractive destination and also promote the market propositions of our members. A recent virtual event attracted both UK and international buyers, with a series of one-to-one meetings having taken place where interest and feedback was very positive. The business tourism market is certainly opening up again and our investment in market readiness materials over the lockdown period has been extremely valuable to ensure that our membership is well represented”.

The MICE market is estimated to be worth over £330m, pre-COVID to Scotland, and Perthshire’s stunning landscape, leading visitor attractions and ease of transport options delivers a highly attractive option to operators and buyers planning group business events for their clients.  The group has continued to operate during 2020/21 despite the sector challenges and has invested in market readiness activities including new website, planned social media campaigns and additional e-marketing and digital marketing collateral.

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